Historical Overview

Assos was founded by Toni Maier in Switzerland, driven by a passion for cycling and a vision to revolutionize cycling apparel. The brand quickly made a name for itself with the introduction of the first Lycra cycling shorts, which marked a significant departure from the woolen shorts that were standard at the time. This innovation set the stage for Assos's continuous pursuit of excellence in cycling gear.

Key Innovations

Assos is synonymous with innovation in cycling apparel, consistently pushing the boundaries of comfort and performance. Some of their most notable advancements include:

First Lycra Cycling Shorts:

In 1976, Assos introduced the first Lycra cycling shorts, offering a level of comfort and fit that was unprecedented. This material was lighter, more flexible, and more breathable than wool, transforming the cycling apparel industry.

Aero Bib Shorts:

The Assos Aero Bib Shorts are designed for aerodynamic efficiency, using advanced materials to reduce drag and enhance speed. The bib shorts feature a seamless design and an anatomic fit that provides unparalleled comfort during long rides.

S7 and S9 Bib Shorts:

The S7 range, introduced in 2014, and the subsequent S9 range represent the pinnacle of Assos's innovation. These bib shorts feature a unique “goldenGate” technology that allows for a more natural and frictionless movement of the chamois, enhancing comfort and reducing chafing.

Layering System:

Assos has developed a comprehensive layering system that includes base layers, jerseys, jackets, and outerwear. Each piece is designed to work in harmony, providing optimal temperature regulation and moisture management in various weather conditions.

Equipe RS Collection:

The Equipe RS collection is designed for performance, featuring advanced aerodynamic cuts and breathable materials. This collection is aimed at competitive cyclists who demand the highest level of performance from their gear.

Precision and Comfort

Assos's dedication to precision is evident in their meticulous design and manufacturing processes. Each piece of apparel is crafted with attention to detail, ensuring a perfect fit and maximum comfort. The brand uses only the highest quality materials and employs rigorous testing to ensure their products meet the exacting standards of professional cyclists.

Impact on Professional Cycling

Assos has a long history of collaboration with professional cycling teams and athletes. The brand's gear has been used in countless races, including the Tour de France, where precision and comfort can make the difference between winning and losing. Assos's commitment to innovation and quality has earned it the trust of many top-tier cyclists.

Sustainability and Future Directions

Assos is committed to sustainability and responsible manufacturing. The brand focuses on creating durable products that minimize environmental impact and reduce waste. By investing in high-quality materials and ethical production practices, Assos aims to lead the industry in sustainability while continuing to innovate and improve their products.

Conclusion

Assos's legacy of precision, comfort, and innovation has made it a leader in the cycling apparel industry. From the introduction of Lycra cycling shorts to the development of advanced aerodynamic gear, Assos continues to set the standard for performance and quality. Their commitment to excellence ensures that they will remain at the forefront of cycling apparel, inspiring and equipping cyclists for years to come.